CSM Brings ‘Disney’s Approach to Business Excellence’ for Local Businesses, March 31

Discount Offered through Jan. 31

            The Disney Institute’s professional development program, “Disney’s Approach to Business Excellence,” will be available to businesses and organizations in Southern Maryland. Sponsored by the Corporate Center at the College of Southern Maryland, the program will be offered 8 a.m. to 4:30 p.m., March 31 at CSM’s La Plata Campus.

            “This full day of training of Disney’s proven business practices will help our business and community professionals to see their business challenges in a clear, simplified way and to find easy, effective solutions,” said CSM’s Executive Director of Workforce Development Susan Ross. “Disney’s experience in leadership excellence, people management, quality service and brand loyalty will inspire area professionals and help our local organizations to grow and prosper.”

            The full-day “Disney’s Approach to Business Excellence” program will introduce participants to core Disney business principles of leadership excellence, people management, quality service, brand loyalty and creativity.

Prior participant in the Disney Institute’s “Disney Approach to Business Excellence” and CSM Associate Vice President Dr. Kathleen Rottier said, “The course was exceptionally well run. It stresses customer service, and the importance of setting quality standards. What made it so interesting was that Disney showed you how to apply its world-class approach to your business. There were a variety of businesses represented, and opportunities to map Disney's process to each individual's business. I was able to take information about how Disney provides its service, and adapt it to ways that CSM can make changes to improve its effectiveness to meet the needs of our students.”

             During “Disney’s Approach to Leadership Excellence,” participants will explore strategies and methods for improving team results through proven leadership philosophies that are used to exhibit the values and behaviors that generate results. In “Disney’s Approach to People Management,” the Disney corporate culture instills pride and ownership in Disney Cast Members (employees). The same can be true for any organization looking to inspire and motivate employees. Participants will explore the Disney approach to selection, training, retention and communication, all of which sustain a supportive and interactive culture.

            In an era where everyone is competing for business and market share, excellent customer service isn’t a luxury, it is mission-critical. In “Disney’s Approach to Quality Service,” participants will discover how Disney exceeds expectations through its service infrastructure, ongoing research and established service standards. In “Disney’s Approach to Brand Loyalty,” the relationship between consumer experiences and a company’s brand is vital and can generate superior bottom-line results, and participants will explore strategies that deliver on an organization’s brand and retain customers for life.

            The Calvert, Charles and St. Mary’s chambers of commerce have partnered with the Corporate Center at CSM in bringing the Disney Institute program to the area.  Chamber members will receive a special rate.

            Program fees include all course materials as well as continental breakfast and lunch. Cost is $499; an early-bird registration discount of $449 per person is available through Jan. 31. For a group of five or more people, discounts are available. Contact either Linda Schleip at 301-934-7548 or Karen O’Connor at 240-725-5479 for more information about the program or about the group discount rates.

            To register online, visit www.CorporateCenter.csmd.edu, or call 301-934-7593. Registration forms can be faxed to 301-934-7698. To learn more about Disney Institute, visit www.disneyinstitute.com.



Disney’s Approach to Business Excellence, hosted by Corporate Center at CSM. 8 a.m.-4:30 p.m., March 31, College of Southern Maryland, La Plata Campus, 8730 Mitchell Road, La Plata, Md. Disney Institute’s professional development program, “Disney’s Approach to Business Excellence,” will allow area professionals to learn how to drive business results, retain employees and satisfy customers through proven and adaptable Disney business philosophies. This day of Disney training will offer dozens of easy-to-implement, proven ideas in leadership, people management, quality service, brand loyalty and creativity. $449 per person before Feb. 1 or $499 after Jan. 31; group rates are available. 301-934-7593. www.CorporateCenter.csmd.edu.